In order to build 0-1 experiences in a new space, we had to ensure that we understood the different set of problems we needed to prioritize and solve for.
After understanding some foundational problems in this space, we needed to do some understand work around the users. Answering the questions; who are we building this for, Who will use this, and what are the different user types and behaviors?
To begin on our vision of building and connecting Expert experiences, we needed to first prioritize building an experience where we could enable experts not yet connected to groups to identify their expertise, and signal their interest in joining these communities. While also enabling group admins to discover and invite experts not yet connected to their communities. For these goals, we wanted to first focus on two Expert groups, our tail and torso.
During this phase, there were numerous collaboration efforts with cross functional partners such as; Content, Research and Engineering. From UX flows and wireframes to aligning with other product teams, this process was a step into finding an ideal solution for MVP.
The experience we were trying to build would have to span and touch multiple products within the Facebook ecosystem, we had to ensure there were no gaps within the proposed experience, while aligning with cross product teams on changes, additions and patterns.
The core part of the overall experience was the Expert application. The idea was to collect information from the user to help them find the right groups and opt-in to being discovered by group Admins.
To increase Expert engagement and impact in communities, the prioritization was to build an experience focused on helping Experts find and join groups where they can share their value-able knowledge, while also creating an experience where group Admins would be able to find the right Experts to invite to their groups.
These experiences were launched and announced as part of our new Expert initiative. Read the launch article here.