With numerous beauty products available in our world, users find it difficult to search and purchase the right products unique to them. There is a lack of personalization, guidance and education. This app focuses on creating a solution to give users a more optimal way to find and shop for products more personalized to their needs.
With an emphasis on enhancing what is already beautiful, I looked to commonly used products that have been utilized to create or accentuate features/objects such as; a pencil , angled makeup brush and fan brush to inspire the the design patterns of the logo. The final logo uses similar angles, curves and form of these items.
With the final design there was a heavy focus on creating a clean and simple system. Online shopping can become overwhelming due to the large number of products available. The design of this app brings in softer color tones to help enable a sense of calmness as the user interacts with it. There is also a ton of information overload as user search for products that best fit their needs, so I wanted to utilize more white space to help users focus on information they find important.
