Lead Product Designer Toast Tables

Ticketed events

Building a flexible booking system for events, experiences, and prepaid dining, beyond traditional reservations.

My Role Lead Product Designer Strategy, UX, and visual ID

Duration 8 weeks Launch: Q2 2026

Industry Restaurant Tech Toast Tables

Key Outcome Grow customer base Expand addressable market

The Challenge

Restaurants were running events and prepaid experiences outside of Toast Tables, creating fragmented workflows and limiting Toast's ability to support higher-value bookings.

Rigid scheduling with fixed start times
Capacity constrained by table inventory
Poor support for non-traditional booking flows

The Solution

Expand Tables beyond reservations by introducing a flexible ticketing model that unified events, experiences, and prepaid dining into a single system, integrating inventory, pricing, and payments directly into Table's ecosystem.

Designing across the ecosystem

Ticketed events required more than a single flow. I designed across three connected surfaces, each supporting a different part of the experience.

Set up & configurations

The foundation for how ticketed events are defined. Restaurant operators need to translate real-world experiences into a structured system - balancing schedules, capacity, pricing, and ticket types, while ensuring everything works seamlessly downstream for both staff and guests.

Responsive Web Complex system design

Walk through creation

A guided flow to simplify complex setup. Breaking down scheduling, inventory, and pricing into clear, sequential steps.

Flexible ticketing models

Supporting multiple ticket types, pricing tiers, and constraints, allowing operators to design experiences beyond standard reservations.

Event operations

Designed for fast-paced, real-time environments where staff are managing live service. The experience needs to prioritize speed, clarity, and reliability - supporting check-ins, ticket validation, and guest flow without slowing down operations.

Tablet experience Real-time operations

Fast check-in & validation

Designed for speed and accuracy - enabling staff to quickly scan, verify, and manage guests during high-volume service.

Operational awareness

Surfacing key event details like capacity, arrivals, and status - helping staff stay aligned during live service.

Discovery & booking

The entry point for diners to explore and purchase ticketed experiences. Unlike reservations, these flows require clear communication of pricing, expectations, and commitment, while still feeling fast and intuitive for high-intent users.

Responsive web Conversion focused UX Mobile